Dharmisha Gokani on D'aromas Vision of Simplifying Success for India’s Café and Restaurant Entrepreneurs

Her insights reflect D’aromas’ unwavering commitment to quality, innovation, and customer service, making the company a trusted partner in the foodservice industry.

1. Can you tell us about D'aromas journey and what makes your product range unique in the HoReCa sector?

Ans.D’aromas was born out of the vision to simplify and elevate the café and restaurant experience for aspiring entrepreneurs. From our humble beginnings in Mumbai, we set out to create a one-stop solution that would help foodservice establishments avoid the hassle of dealing with multiple vendors. Over the years, we’ve expanded our product range to include everything from premium teas and coffees to innovative offerings like popping boba, premixes for soups, shakes, and waffles, and even stylish furniture and kitchen equipment. What truly sets us apart is our holistic approach—by offering not only high-quality ingredients but also key business services like marketing solutions, expert consultancy. This comprehensive offering ensures that our clients can focus on creating exceptional dining experiences while we handle the rest.

2. How does D'aromas ensure the quality and consistency of the premium products you supply to over 10,000 establishments across India?

Ans. At D’aromas, we prioritize quality and consistency in every product we supply. With over 10,000 establishments relying on us, this is a non-negotiable aspect of our service. We achieve this by sourcing only the best ingredients from trusted suppliers and rigorously testing them to ensure they meet our high standards. Our team maintains strict quality control processes at every stage—from manufacturing to packaging—ensuring that every product arriving at your café or restaurant is of the same exceptional quality. We also work closely with our clients, offering ongoing support and training to help them achieve the best results when using our products.

3. What challenges have you faced in becoming a one-stop solution for aspiring café and restaurant owners, and how did you overcome them?

Ans. The journey to becoming a one-stop solution hasn’t been without its challenges. One of the biggest hurdles we faced was streamlining such a diverse range of products and services under one roof. Finding reliable suppliers for everything from furniture to kitchen equipment, it required significant effort to build strong relationships with multiple vendors and ensure a seamless supply chain. Additionally, providing expert consultancy and staying ahead of trends in the foodservice industry demanded ongoing investment in knowledge and technology. However, by maintaining a relentless focus on our mission—making it easy for restaurant and café owners to turn their dreams into reality—we’ve been able to overcome these challenges. We’ve built a solid infrastructure and team that can handle the complexity of this model and provide unmatched support to our clients.

4. How does D'aromas stay ahead of trends in the food and beverage industry to meet the evolving needs of your customers?

Ans.D’aromas is committed to staying ahead of the curve by continuously monitoring global food and beverage trends and incorporating innovative products into our portfolio. We recognize that consumer preferences are always evolving, and that’s why we’re always looking for new ideas to excite our customers and provide them with the latest in foodservice trends. For example, our offering of popping boba, which has gained popularity in beverage and dessert menus, showcases our ability to tap into the latest food trends. Moreover, we regularly engage with our clients, listen to their feedback, and adjust our product range to meet their needs. By combining market research with a deep understanding of our customers' businesses, we ensure that we’re offering products that not only match current tastes but also help our clients stay ahead of their competition.

5. What sets D'aromas apart from other suppliers in terms of customer service and building lasting relationships with your clients?

Ans. What sets D’aromas apart is our unwavering commitment to customer service. We understand that every café or restaurant has unique needs, and our goal is to build strong, lasting relationships by offering personalized support throughout the entire process—from the initial concept to the grand opening and beyond. Our clients know they can count on us for reliable product quality, timely delivery, and expert guidance. We go the extra mile by offering consultancy services, ensuring that café and restaurant owners are well-equipped to create menus, build customer loyalty, and optimize their operations. It’s this level of dedication and personal touch that makes D’aromas more than just a supplier—it makes us a true partner in our clients’ success.

News: https://hospitality.economictimes.indiatimes.com/news/speaking-heads/how-simplified-sourcing-makes-starting-a-restaurant-business-easier/115717806